consumer profiling internet advertising Internet Privacy policy
Draft Privacy Profiling Bill Released
Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL) have released a draft Internet privacy bill to regulate online advertising. The bill seeks to provide "meaningful privacy protections for Internet users" by mandating disclosure of privacy practices, regulating the collection and use of personally identifiable information, and requiring affirmative, opt-in consent for disclosure of sensitive information. The bill also establishes opt-in for locational information and creates incentives to limit the collection of personally identifiable information. The bill establishes new requirements for security and accuracy. But privacy groups have expressed concern about provisions of the bill that prevent private enforcement and that preempt state privacy laws, as well as a lengthy data retention period. For more information, see EPIC: Profiling.
May 4, 2010| Share:
