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Facebook Makes Changes to Facial Recognition; Still Relying on Opt-Out

In response to a letter from the Connecticut Attorney General, Facebook agreed to run ads that link users to their privacy settings and show them how to opt-out of Facebook's facial recognition program. The ads are new, but Facebook has failed to implement an opt-in model for its facial recognition technology. EPIC, along with several other organizations, filed a complaint with the Federal Trade Commission concerning Facebook's unfair and deceptive trade practices regarding biometric data collection. EPIC urged the FTC to require Facebook to suspend the program pending a full investigation. EPIC also urged the Commission to require Facebook to establish stronger privacy safeguards and an opt-in regime for the facial recognition scheme. For more information, see EPIC: In re Facebook and the Facial Identification of Users.

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