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FTC Opens Investigation into Google Advertising Dominance

The Federal Trade Commission has reportedly opened a new antitrust investigation into Google’s display advertising business. The Commission is investigating whether Google used its dominant position in the display advertising market, following the acquisition of Doubleclick, to harm competition. EPIC previously opposed Google's acquisition of online advertiser Doubleclick, which was approved by the FTC over the objection of former FTC Commissioner Pamela Harbor. EPIC later testified before the Antitrust committee on Google's growing dominance of essential Internet services. Earlier this year, the Commission closed an antitrust investigation into Google’s search practices. For more information, see EPIC: Federal trade Commission and EPIC: Google/DoubleClick.



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