Entries tagged with: behavioral targeting
9 result(s) displayed.
National Do Not Call Registry Tops 217 Million Phone Numbers
According to the 2012 "National Do Not Call Registry Data Book", the number of actively registered phone numbers is up, but so too are the number of consumer complaints about unwanted telemarketing calls. The FTC has continued to receive large...
Report: Internet Privacy Tools Generally Fail at Protecting Privacy
A recent report by Carnegie Mellon University finds that internet privacy tools designed to protect consumers from online behavioral advertising are ineffective because they are difficult for users to understand and to configure. The researchers investigated whether users could protect...
Do Not Track Bills Introduced in Congress, Move Forward in California
Rep. Markey (D-MA) and Rep. Barton (R-TX) released a discussion draft of the "Do Not Track Kids Act of 2011." This Act establishes enhanced protections for the use and disclosure of the personal information of children and teens online. In...
Senators Kerry and McCain introduce Internet Privacy Legislation
Senators John Kerry (D-MA) and John McCain (R-AZ) have introduced the "Commercial Privacy Bill of Rights Act of 2011," aimed at protecting consumers' privacy both online and offline. The Bill endorses several "Fair Information Practices," gives consumers the ability to...
Federal Trade Commission Extends Deadline for Comments on Privacy Report
To provide business groups more time to express their views on consumer privacy, the FTC has extended the deadline for submitting comments on the agency's Internet privacy report to February 18th. The preliminary staff report "Protecting Consumer Privacy in an...
Gallup Poll Shows Public Opposed to Online Tracking
A new Gallup poll reveals that 67% of U.S. Internet users do not believe advertisers should "be allowed to match ads to your specific interests based on websites you have visited." Even when confronted with the idea that these targeted...
EPIC Advises Congress on Do Not Track Proposal
EPIC submitted a statement to the House Energy and Commerce Committee, following a hearing on "Do Not Track Legislation: Is Now the Right Time?" Congress is considering proposals that would enable users to opt-out of third-party web tracking, including behavioral...
Privacy Groups Call for New Safeguards for Online Advertising
A coalition of consumer organizations is urging Congress to adopt new legislation for behavioral tracking and ad targeting. Led by the Center for Digital Democracy, the groups say that self-regulation has failed to protect privacy. The consumer groups have issued...
Trade Commission Issues Voluntary Guidelines for Online Tracking, Targeting, and Advertising
Today, the Federal Trade Commission released voluntary guidelines for Internet advertising and behavioral targeting. The guidelines set out four principles: "1) transparency and consumer control; 2) reasonable security and limited data retention for consumer data; 3) affirmative express consent for...
