Facebook to End Beacon, Establish Privacy Foundation

Facebook has entered into a proposed agreement to end Beacon, the controversial advertising technique that broadcast user purchases in their public profile. EPIC and other privacy advocates objected to Beacon’s privacy implications and successfully persuaded Facebook to adopt opt-in for the service. Under the terms of a class-action lawsuit in California, Facebook will now terminate Beacon and contribute $9.5 million towards the creation of a foundation dedicated to protecting online privacy. A class-action lawsuit concerning Beacon is also pending in Texas. For more information, see EPIC Facebook Privacy and EPIC Testimony on the "Impact and Policy Implications of Spyware on Consumers and Businesses."


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