A new study from the Pew Internet and American Life Project has found that "[r]eputation management has now become a defining feature of online life for many internet users, especially the young." The Pew study Reputation Management and Social Media found that young adults are far more likely than their older counterparts to take steps to maintain control over their digital identities, including changing their privacy settings, restricting access to their data, and removing their names from tagged photographs. The report also found that these privacy-protecting activities have become considerably more common across all age groups than they were when a similar study was conducted in 2006. For more information, see EPIC Public Opinion on Privacy.
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