Facebook Uses RFID to Track Users' Locations for Advertising Promotion

At the Coca-Cola Village Amusement Park in Israel, visitors were recently issued bracelets with RFID chips that linked to their Facebook accounts, according to Adland. RFID readers scattered throughout the park updated the users' Facebook pages when the bracelets were scanned. On-site photographers also posted photos that were automatically tagged with the users' identities. Facebook had previously tested the use of RFID for location tracking at the f8 Developer Conference in April. Facebook has also just launched Places, which is designed to make users' location information widely available. For more information, see EPIC Facebook Privacy, EPIC Facebook Places.


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