Epsilon Data Breach Threatens E-mail Privacy of Millions

Epsilon, a large marketing firm, has lost the names and e-mail addresses of customers of Walgreens, JP Morgan Chase, Capitol One, Tivo, and other large companies. The firm announced the data breaches late last week. Data service providers, such as Epsilon, are not well known by consumers and are not typically regulated. Epsilon provides data analytics, targeting, profiling of customers, as well as e-mail tracking services. Previously, EPIC provided comments to the Federal Trade Commission and testimony to the United States Congress on the need for comprehensive privacy protection for customer data. For more information, see EPIC: Identity Theft.


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