Today EPIC, and several privacy organizations, filed a complaint with the Federal Trade Commission about Facebook's automated tagging of Facebook users. EPIC alleged that the service was unfair and deceptive and urged the FTC to require Facebook to suspend the program, pending a full investigation, the establishment of stronger privacy standards, and a requirement that automated identification, based on user photos, require opt-in consent. EPIC alleged that "Users could not reasonably have known that Facebook would use their photos to build a biometric database in order to implement a facial recognition technology under the control of Facebook." EPIC warned that "absent injunctive relief by the Commission, Facebook will likely expand the use of the facial recognition database it has covertly established for purposes over which Facebook users will be able to exercise no meaningful control." EPIC has previously filed two complaints with the Commission regarding Facebook. For more information see EPIC: Facebook Privacy.
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Privacy Law Sourcebook (2016)