The Transatlantic Consumer Dialogue has sent a letter to U.S. and European Union officials, urging them to reject an advertising industry proposal to protect online privacy through self-regulation. The industry proposal relies on opt-out techniques that force consumers to click on small icons, hidden on the websites they visit. The TACD letter described the icon regime as “inadequate,” and said that it “is an insufficient means of [giving] notice to a user about the wide range of data collection that they routinely face.” In 1998, EPIC conducted the first evaluation of industry self-regulation to protect online privacy and concluded that "Notice is Not Enough." For more information, see EPIC: Online Tracking and Behavioral Profiling, and EPIC: FTC.
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