Report: Internet Privacy Tools Generally Fail at Protecting Privacy

A recent report by Carnegie Mellon University finds that internet privacy tools designed to protect consumers from online behavioral advertising are ineffective because they are difficult for users to understand and to configure. The researchers investigated whether users could protect themselves from online tracking by utilizing the privacy settings on popular web browsers, such as Firefox and Internet Explorer. The report also analyzed privacy tools such as Adblock Plus and IE9 Tracking Protection. The report found that the settings are confusing and that users are unable to make informed decisions. Further, unbeknownst to the average user, internet privacy tools' default settings largely fail at blocking online tracking. For more information, see EPIC: Online Tracking and Behavioral Profiling.

« Congress, #KWTK Presses Facebook to Disclose Secret Profiles | Main | EPIC Asks Court to Require DHS Disclosure of Documents Detailing Body Scanner Radiation Risks »

Share this page:

Support EPIC

EPIC relies on support from individual donors to pursue our work.

Defend Privacy. Support EPIC.

Universal Guidelines for AI

UGAI image

EPIC is gathering support for the Universal Guidelines for Artificial Intelligence, which aim to inform and improve the design and use of AI.