The Obama Administration put forward a comprehensive privacy framework with principles designed to establish new safeguards for consumers and new responsibilities for companies that collect and use personal information. The principles include (1) individual control over the collection and use of personal data; (2) transparency; (3) respect for the context in which data is collected; (4) security; (5) access and correction rights for consumers; (6) data limitation; and (7) accountability. President Obama stated that "even though we live in a world in which we share personal information more freely than in the past, we must reject the conclusion that privacy is an outmoded value. It has been at the heart of our democracy from its inception, and we need it now more than ever." EPIC praised the framework and the President's support for privacy, and said that the challenge ahead would be implementation and enforcement. For more information, see EPIC: Commerce Department and EPIC: Federal Trade Commission, and EPIC: White House - Consumer Privacy Bill of Rights.
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