Pew Study: Search Engine Users Anxious About Collection of Personal Information

A Pew study found that users of search engines were pleased with the quality of search results but opposed targeted advertising and search results, and were generally anxious about the collection of personal information by search engines. Specifically, 73 percent of those surveyed were opposed to search engines tracking their searches, and 68 percent opposed behavioral advertising. 83 percent of respondents reported using Google to conduct searches. Recently, Google began combining user data gathered from more than sixty Google products and services—including Google search--to create a single, comprehensive profile for each user. For more information, see EPIC: Search Engine Privacy and EPIC: EPIC v. FTC.

« Video, Blog Post Raise New Questions About Airport Body Scanners | Main | Big Data: Privacy Threat or Business Model? »

Share this page:

Support EPIC

EPIC relies on support from individual donors to pursue our work.

Defend Privacy. Support EPIC.


EPIC Bookstore

Machines of Loving Grace

Machines of Loving Grace by John Markoff