A Pew study found that users of search engines were pleased with the quality of search results but opposed targeted advertising and search results, and were generally anxious about the collection of personal information by search engines. Specifically, 73 percent of those surveyed were opposed to search engines tracking their searches, and 68 percent opposed behavioral advertising. 83 percent of respondents reported using Google to conduct searches. Recently, Google began combining user data gathered from more than sixty Google products and services—including Google search--to create a single, comprehensive profile for each user. For more information, see EPIC: Search Engine Privacy and EPIC: EPIC v. FTC.
Share this page:
EPIC relies on support from individual donors to pursue our work.
Subscribe to the EPIC Alert
The EPIC Alert is a biweekly newsletter highlighting emerging privacy issues.
Machines of Loving Grace by John Markoff