A national survey by Consumer Reports found that most consumers had serious concerns about their online privacy and about the collection and use of their personal data. 71 percent of respondents said they were very concerned about companies disclosing their information without their permission; 65 percent of smartphone owners were very concerned that apps could access their contacts, photos, and location data without their permission; and 53 percent were concerned about data about their online activities and purchases being used to deny employment or loans. For more information, see EPIC: Public Opinion on Privacy.
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Privacy Law Sourcebook (2016)