The Federal Trade Commission has updated the Children's Online Privacy Protection Act. The new Rule expands the definition of personal information to include geolocation information and persistent identifiers (or "cookies)", and prevents third-party advertisers from secretly collecting children’s personal information without parental consent for behavioral advertising purposes. EPIC supported the changes and responded to criticisms from industry groups. In 2010, EPIC testified before the United States Senate that the 1998 law was critical to protect the privacy of children but that updates were also essential in light of new business practices, the emergence of social networks, smartphone apps. A subsequent FTC report found that many child-directed mobile apps lack adequate privacy safeguards. For more information, see EPIC: FTC and EPIC: Children's Online Privacy.
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