A group of consumer, privacy, and children's advocates wrote to the Federal Trade Commission to oppose an industry effort to delay implementation of the new Children's Online Privacy Protection Act rule. The groups noted that two-and-a-half years have passed since the Commission proposed the updates to COPPA. They said there was no "compelling reason for giving the industry more time to comply with the law." The new Rule expands the definition of personal information to include geolocation information and persistent identifiers (or cookies), and prevents third-party advertisers from secretly collecting children's personal information without parental consent for advertising purposes. EPIC previously commented in support of the proposed rule and a revised version. The new safeguards follow a report by the FTC finding that many child-directed mobile apps conceal their data collection practices. For more information, see EPIC: FTC and EPIC: Children’s Online Privacy.
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