Facebook has announced that it will collect detailed browser history on users for advertising purposes. Users who object were told to opt-out. The plan may violate a Federal Trade Commission order, prohibiting Facebook from changing its business practices without users’ express consent. The FTC order follows from complaints filed by EPIC and other consumer privacy organizations in 2009 and 2010. In issuing the order, the FTC found that Facebook "deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public." A recent Consumer Reports poll found that consumers overwhelmingly object to having their online activities tracked for advertising purposes. For more information, see EPIC: Facebook Privacy, EPIC: FTC Facebook Settlement, EPIC: Online Tracking and Behavioral Profiling, and EPIC: Practical Privacy Tools.
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Communications Law and Policy
Jerry Kang and Alan Butler