Facebook Modifies User Privacy Policy

Facebook has modified its privacy and data use policies, effective January 1, 2015. Facebook will now allow advertisers to include a “buy” button directly on targeted advertisements on a user’s page. Facebook will also allow advertisers to use the location data gathered from tools like “Nearby Friends” and location "check-ins” to push geolocation-based targeted advertisements. For instance, a Facebook user who checks in near a restaurant that partners with Facebook may now be shown menu items from that restaurant. Last month, the Dutch data protection commission announced that it planned to open an investigation into Facebook’s policy modifications. In July 2014, EPIC and a coalition of consumer privacy groups urged the FTC to halt Facebook’s plan to collect web-browsing information from its users. Facebook is already under a 20 year consent decree from the FTC that requires Facebook to protect user privacy. The consent decree resulted from complaints brought by EPIC and a coalition of consumer privacy organizations in 2009 and 2010. For more information, see EPIC: Facebook Privacy; and EPIC: FTC.


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