Campaign for a Commercial-Free Childhood Protests Eavesdropping Barbie

The Campaign for a Commercial-Free Childhood has launched a campaign and petition to protest Mattel's "Hello Barbie." The toy is a WiFi-connected doll with a built-in microphone. Hello Barbie records and transmits children's conversations to Mattel, where they are analyzed to determine "all the child's likes and dislikes." The advocacy group explained that Hello Barbie is "a significant violation of children's privacy...Kids using 'Hello Barbie' won't only be talking to a doll, they'll be talking directly to a toy conglomerate whose only interest in them is financial." EPIC has participated in numerous campaigns to safeguard childrens' privacy and recently filed a complaint with the FTC about Samsung's always on "SmartTV."

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