FTC Reaches Settlement with Customer Tracking Technology Firm Over Privacy Violations

The Federal Trade Commission announced a settlement with the firm Nomi, whose sensors recorded the physical location of customers in stores using their mobile devices' MAC addresses. Nomi's privacy policy stated that customers would be able to opt out of tracking, however, customers were not informed when they were being tracked. The settlement agreement will prohibit Nomi from deceiving consumers in their privacy policies. EPIC supports the use of privacy enhancing technologies to protect consumers from tracking, including the adoption of randomized MAC addresses that prevent persistent identification.


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