EPIC has filed an amicus brief in In re Nickelodeon, a case involving the Video Privacy Protection Act. The Act protects the privacy of a consumer's personally identifiable information ("PII"). Viacom, which offers Nickelodeon and other cable channels, claimed that personal identifiers such as IP addresses and unique device IDs are not PII and could be routinely disclosed to Google for commercial purposes without any restriction. EPIC filed in opposition to Google/Viacom and explained that the definition of PII in the Act is "purposefully broad to ensure that the underlying intent of the Act– to safeguard personal information against unlawful disclosure– is preserved as technology evolves."
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