Survey: Americans Favor Control Over Personal Information, Say Trading Data for Services is Unfair

According to a University of Pennsylvania study, 91% of Americans disagree that "If companies give me a discount, it is a fair exchange for them to collect information about me without my knowing." Although 84% of Americans "want to have control over what marketers can learn about" them online, 58% believe they have no control over what marketers can learn about them. A Pew survey last month found that 74% of Americans believe control over personal information is "very important," yet only 9% believe they have such control. EPIC maintains a webpage devoted to Privacy and Public Opinion.


« Tim Cook Backs Privacy, Crypto, Freedom at EPIC Awards Dinner | Main | Senators Urges FCC to Protect Consumers Against Unsolicited Calls »

Share this page:

Support EPIC

EPIC relies on support from individual donors to pursue our work.

Defend Privacy. Support EPIC.

Universal Guidelines for AI

UGAI image

EPIC is gathering support for the Universal Guidelines for Artificial Intelligence, which aim to inform and improve the design and use of AI.