According to a University of Pennsylvania study, 91% of Americans disagree that "If companies give me a discount, it is a fair exchange for them to collect information about me without my knowing." Although 84% of Americans "want to have control over what marketers can learn about" them online, 58% believe they have no control over what marketers can learn about them. A Pew survey last month found that 74% of Americans believe control over personal information is "very important," yet only 9% believe they have such control. EPIC maintains a webpage devoted to Privacy and Public Opinion.
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Privacy in the Modern Age