FTC Approves Final Order With Nomi Over Location Tracking

The FTC has finalized an order with Nomi Technologies resolving allegations that Nomi engaged in deceptive trade practices. Nomi, a company that provides retailers with in-store analytics via sensor-based tracking of customers' mobile devices, falsely promised customers the ability to opt-out at stores using its services. The FTC order prohibits Nomi from misrepresenting its privacy practices in the future. EPIC has pursued several important consumer privacy issues at the FTC leading to settlements, including Google, Snapchat, Facebook and other firms. EPIC currently has a complaint pending at the FTC concerning Uber and locational tracking.


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