EPIC Urges FTC to Protect Consumers Amid Surge in Cross-Device Tracking

EPIC filed comments with the FTC on a new advertising practice with significant privacy implications. EPIC urged the FTC to limit "cross-device tracking," linking what a person types on their phone with what they see on their laptop or television. EPIC said the FTC should use its enforcement authority to investigate device tracking practices. EPIC also said the FTC should prohibit the cross-device tracking of minors. EPIC has played a leading role in developing the FTC's privacy authority. Several EPIC complaints are currently pending before the FTC, concerning "always on" devices, Uber's privacy policy, and Facebook's Psychological Study.

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