FTC Issues Enforcement Policy Statement on Deceptive "Native" Advertising

The FTC has issued an enforcement policy statement on the use of "native" advertisements and other deceptive advertising that appear to be non-advertising content. The FTC's statement affirmed that ads must clearly be identifiable to consumers as advertising and not editorial content. EPIC previously filed an amicus brief in Fraley v. Facebook objecting to Facebook's "Sponsored Stories" that implied the user endorsed the brand to their friends. EPIC's prior complaint to the FTC regarding Facebook's privacy practices helped establish privacy rules for the social media network.

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