Sen. Richard Blumenthal and Sen. Edward Markey have introduced the Do Not Track Online Act of 2015, to limit online tracking. The bill directs the FTC to develop a simple Do Not Track mechanism that would allow consumers to stop companies from collecting their personal information. The bill authorizes the FTC and state attorneys general to bring enforcement actions against companies that refuse to honor consumers' requests. EPIC has previously said that an effective mechanism must ensure that a consumer's decision is "enforceable, persistent, transparent, and simple."
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