According to the recent survey of the Pew Research Center, Americans are cautious about disclosing personal data in commercial settings. They are also frequently unhappy with how companies use their data afterwards. For example, 55% of adults said it would be unacceptable for a "smart thermostat" to track their movements around their home in exchange for a discount on their energy bill. And a majority said it would not be acceptable for a car insurance company to monitor a driver's speed and location in exchange for safe driving discounts. EPIC had urged the Federal Trade Commission to investigate Google's acquisition of Nest and has a complaint pending before the FTC regarding "always on" devices.
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by Ryan Calo, A. Michael Froomkin,