The New York Attorney General’s office has announced a settlement in its investigation of Uber’s collection and misuse of rider locational data, as well as its failure to provide timely notice of a data breach affecting 50,000 Uber drivers. The investigation was prompted by public outcry over Uber’s “God View” tool that allowed Uber employees to obtain a specific rider’s real-time and historic location data without permission. The settlement requires the Uber to encrypt rider locational data and enhance its data security. EPIC previously filed a complaint with the FTC, charging that Uber’s plan to track users and gather contact details is an unlawful and deceptive trade practice. In the Huffington Post, EPIC also recommended privacy law to regulate Uber and other companies in the ride-sharing industry.
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