The Federal Communications Commission reached a settlement with Verizon Wireless for its practice of placing hidden, undeletable "super cookies" on customers' smartphones without their knowledge or consent. The settlement requires Verizon to notify its customers of its targeted advertising practices and to obtain opt-in consent before sharing consumer data with third parties. Verizon must also pay a $1.35 million fine. EPIC has recently urged the FCC to undertake a broad rulemaking on communications privacy issues facing consumers, including the invasive and ubiquitous tracking practices of ISPs. EPIC has also urged the Federal Trade Commission to limit the use of persistent identifiers.
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by Ryan Calo, A. Michael Froomkin,