The Federal Trade Commission is seeking public comments on the "Disposal Rule." The Disposal Rule requires that companies delete consumer data and to protect against unauthorized use of the data. The Commission seeks comment on a variety of issues including cost-benefits analysis and industry compliance. EPIC supported the implementation of the Disposal Rule in 2004 and continues to advocate for data protection measures. EPIC has also promoted Privacy Enhancing Techniques that minimize or eliminate the collection of personal information. Identity theft continues to be the top consumer complaint reported to the Commission.