According to the Pew Research Center, there is broad support in the US for new legal protection for personal information. Pew found that “68% of internet users believe current laws are not good enough in protecting people’s privacy online; and 64% believe the government should do more to regulate advertisers.” Americans favor limits on how long the records of their activity are stored. Pew also found that “young adults are more focused than elders when it comes to online privacy,” and many have tried to protect their privacy, removed their names from tagged photos, and taken steps to mask their identity. According to Pew, 74% of Americans say it is “very important” to be in control of their personal information. EPIC maintains an extensive listing of polls concerning public attitudes toward privacy and has launched the Data Protection campaign to highlight privacy protection in the 2016 election.
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