Following EPIC Comments, FTC Strengthens Safeguards for Kids' Data in Gaming Industry

The FTC has unanimously voted to approve EPIC’s recommendations to strengthen safeguards for children's data in the gaming industry. In a 5-0 vote, the FTC adopted EPIC's proposals to revise the Entertainment Software Rating Board's industry rules to (1) extend children's privacy protections in COPPA to all users worldwide; and (2) to implement privacy safeguards for the collection of data "rendered anonymous." The FTC wrote, "the Commission agrees with EPIC's comment. As COPPA's protections are not limited only to U.S. residents, the definition of 'child' in the ESRB program has been revised to remove the limitation." The Commission also strengthened protections for de-identified children's data: "companies must provide notice and obtain verifiable parental consent if personal information is collected, even if it is later anonymized." EPIC has testified several times before Congress on protecting children's data and supported the 2013 updates to COPPA.


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