EPIC to Senate Committee: The "Digital Advertising Ecosystem" is Not Healthy

EPIC has submitted a statement to the Senate Judiciary Committee for a hearing on online advertising. EPIC told the Committee "The 'Digital Advertising Ecosystem' today is not healthy. Two companies dominate the market. The privacy of Internet users is under assault. The revenue model that sustained journalism is broken. The ad platforms are manipulated by foreign adversaries. Secrecy and complexity are increasing as accountability is diminished. It would be foolish to imagine that the current model is sustainable." In 2000, EPIC opposed Doubleclick's acquisition of Abacus. In 2007, EPIC told the FTC that Google's proposed acquisition of DoubleClick would lead to consumers being tracked and profiled by advertisers across the web.


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