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Communications Daily: Disagreements Remain on Need for AI-Specific Robocall Rules
November 19, 2024
Consumer and public interest groups urged a requirement of prior express consent for some calls that use AI. “The distinguishing characteristics of calls that should trigger the specific consent requirement and the in-call disclosure relate to the extent to which the calls are likely to deceive or misrepresent to recipients the origin or the party responsible for the call, or to confuse the recipient regarding whether they are speaking to a real human being or not,” the groups said.
Calls most likely to deceive or confuse recipients are those that are “either interactive, or in which AI is used to clone a human’s voice to misrepresent the true caller,” the groups said: “AI-assisted phone scams have moved from being annoying to being terrifying.” The National Consumer Law Center (NCLC), the Consumer Federation of America, the Electronic Privacy Information Center and Public Knowledge signed the filing.
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