Fortune: Why Apple’s plan to re-invent the Watch and AirPods as medical tech could backfire

On the whole, consumers are exploring health services online and outside of the traditional patient-doctor relationship, said Sara Geoghegan, counsel for the Electronic Privacy Information Center. Apple, in typical Apple fashion, today reiterated its focus on storing that information privately and securely locally on the device in the Health App, which Geoghegan notes is “more privacy protective than if it immediately is shared with other companies,” like a third-party app or website. 

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