NBC News: Why a landmark kids online safety bill that just passed the Senate is still deeply divisive

But provisions in the bill could limit how third-party companies advertise to anyone under 17. COPPA 2.0 includes a ban on so-called individual-specific targeted advertising to young users, forbidding companies from using certain personalized data, such as a person’s phone location or web-surfing history, to send tailored ads to most minors, said Suzanne Bernstein, a law fellow specializing in data protection and consumer privacy at the nonprofit Electronic Privacy Information Center.

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