Observer: ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys

This time, Mattel says it will prioritize “innovation, privacy and safety” in its partnership with OpenAI. To create a child-appropriate A.I. product, OpenAI would likely need to develop a closed system with tightly curated training data and built-in safeguards limiting the types of queries the models can answer, according to Calli Schroeder, director of the A.I. and Human Rights Project at the Electronic Privacy Information Center (EPIC). 

Still, privacy experts remain skeptical that such protections will be enforced. “I would be so concerned about any toy that tries to incorporate A.I. and is marketing to children,” Schroeder told Observer. Developing safe, child-friendly technology “costs more money and takes more time, and I haven’t seen a lot of A.I. companies that are willing to do the safe thing at the cost of extra money.” 

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