ProPublica: How Cambridge Analytica Used Intimate Data to Exploit Gun Owners’ Private Lives

How Cambridge converted those tiny bits of data into massive political wins has never before been made public. Its methods raise disturbing questions about how our personal data can be used to manipulate us. 

“There is a natural desire to stay anonymous and keep your own information, and this is such a violation of that,” said Calli Schroeder, privacy specialist at the Electronic Privacy Information Center. 

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