The Markup: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

“I think the average consumer thinks of a loyalty program as a way to save a few dollars on groceries each week. They’re not thinking about how their data is going to be funneled into this huge ecosystem with analytics and targeted advertising and tracking,” said John Davisson, director of litigation at Electronic Privacy Information Center (EPIC) in an interview with The Markup. Davisson added, “And I also think that’s by design.”

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