The Record: New Google ad tracking policy a ‘Pandora’s box’ for privacy, experts warn

The information gathering that digital fingerprinting allows is uniquely vast, experts say. 

“When it’s all coming together in this massive data pool, it can be extremely revealing, and they can draw some really, really sensitive inferences from that information,” said Calli Schroeder, senior policy counsel at the Electronic Privacy Information Center. “So it’s like cookies, but on steroids, across multiple devices.” 

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