The Verge: WhatsApp’s rollout of ads will change the app forever
June 17, 2025
Launching targeted advertising only adds to these concerns. “This is another betrayal of the privacy protections that once distinguished WhatsApp and attracted many of its users to the platform,” John Davisson, the director of litigation at the Electronic Privacy Information Center (EPIC), says in a statement to The Verge. “Meta has taken a service that promised no ads and minimal data collection and warped it into one more tentacle of its surveillance advertising empire.”
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