Privacy Groups Call for New Safeguards for Online AdvertisingA coalition of consumer organizations is urging Congress to adopt new legislation for behavioral tracking and ad targeting. Led by the Center for Digital Democracy, the groups say that self-regulation has failed to protect privacy. The consumer groups have issued Principles on Online Behavioral Tracking and Targeting and an overview. Earlier this year, the FTC recommended new principles for online advertising but stopped short of recommending legislation.
Tags: behavioral targeting
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