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SPAM - Unsolicited Commercial E-Mail

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Introduction

Spam is unsolicited commercial e-mail. It is sent, usually in bulk, through "open-relays" to millions of persons. Spam is cost-shifted advertising. It takes a toll on Internet users' time, their resources, and the resources of Internet Service Providers (ISP). Most recently, spammers have begun to send advertisements via text message to cell phones.

Spammers get e-mail addresses in three ways: by scavenging, the practice of automatically collecting e-mail addresses listed or posted on webpages and electronic bulletin boards; by guessing, where the spammer uses dictionary terms or randomly-generated strings to develop e-mail addresses; and by purchasing e-mail addresses through list brokers.

"Remove me" options on spam are often fake. That is, if you respond to request removal, you very well may be subjecting yourself to more spam, because by responding, the sender knows that your e-mail account is active. A 2002 study performed by the FTC demonstrated that in 63% of the cases where a spam offered a "remove me" option, responding either did nothing or resulted in more e-mail.

In December 2003, Congress passed 108 S. 877, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, known as the "CAN-SPAM" Act. The Act creates new penalties for sending deceptive spam advertising, but does not "can" truthful unsolicited commercial e-mail.

The Act defines spam as any message where the "primary purpose" is the "commercial advertisement or promotion of a commercial product or service." "Transactional or relationship" messages, that is, messages for account maintenance, product recall or safety information, or those necessary to complete a sale initiated by the recipient, are exempted from some provisions of the Act.

Under CAN-SPAM, unsolicited commercial messages must include notice that the message is an advertisement or solicitation, an opt-out notice, and a valid postal address of the sender.

CAN-SPAM prohibits falsification of transmission information and deceptive subject headings. The Act creates criminal prohibitions against those who knowingly transmit spam through others' computers without authorization. Also, the Federal Trade Commission may pursue individuals who knowingly hire others to send deceptive spam. However, these and other criminal provisions are encumbered by unusually burdensome litigation requirements. For instance, the prohibition on deceptive subject headings would require the government to prove in court that the sender knew that the message would mislead a reasonable recipient.

Spam with "sexually oriented" material must be labeled with a notice that will be developed by the Federal Trade Commission and the Attorney General in 2004.

The Act gives the Federal Trade Commission the authority to create a do-not-spam registry. The agency must issue a report to Congress on the feasibility of such a registry mid-year 2004, and may implement it in fall 2004.

Enforcement of the Act is limited to the Federal Trade Commission, state attorneys general, and Internet Service Providers. Some individuals may be able to qualify as Internet Service Providers, and bring lawsuits under the Act. But, damages are capped, and spammers can obtain a reduction in fines if they can show implementation of "reasonable practices" to avoid violation of the Act. In November 2003, the Internet Committee of the National Association of Attorneys General described this reduction in fines as "unprecedented in consumer protection law" and "an additional barrier to enforcement."

States have been much more aggressive in passing spam laws. Approximately 35 had anti-spam legislation prior to the passage of CAN-SPAM. CAN-SPAM supercedes most of those state laws, making them invalid. Most notably, California's spam law which was set to go into effect on January 1, 2004, was preempted. That law would have created opt-in protections against spam.

David Sorkin, author of Technical and Legal Approaches to Unsolicited Electronic Mail, catalogs a complete list of enacted state spam laws and pending federal legislation online at Spamlaws.com. Thus far, state spam laws have been upheld in at least two cases: Ferguson v. Friendfinders, Inc. 94 Cal.App.4th 1255, 115 Cal.Rptr.2d 258 (Cal.App.1st Dist. 2002); and State v. Heckel, 143 Wash. 2d 824, 24 P.3d 404 (2001).

Technological approaches have been somewhat successful in stemming spam. ISPs have engaged in filtering, especially when encountering bulk transmissions of e-mail, that has made it more difficult for spammers to reach users. Users have engaged in filtering, and the use of white and black lists. Perhaps the best approach to spam is to create a legislative framework to give individuals more control over their inbox, and to employ technological tools to stem the tide of spam.

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Last Updated: October 24, 2008
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