In re Facebook
Top News
- Instagram Retreats on Changes to Terms of Service, Cites User Opposition: Instagram announced that it would withdraw proposed changes to its terms of service announced earlier this week. Instagram backed off a plan to use the names, images, and photos of users for advertising purposes, pleading instead to "complete our plans, and then come back to our users and explain how we would like for our advertising business to work." Instagram's parent company, Facebook, is bound by the terms of a settlement with the Federal Trade Commission, initiated in 2009 by EPIC and other consumer privacy organizations, that prohibits the company from changing privacy settings without the affirmative consent of users or misrepresenting the privacy or security of users' personal information. A recent letter to Facebook CEO Mark Zuckerberg from EPIC and the Center for Digital Democracy warned that Facebook's proposed changes would adversely affect Instagram users. For more information, see EPIC: Facebook, EPIC: In re Facebook, and EPIC: FTC. (Dec. 21, 2012)
- Facebook Updates Privacy Controls, Removes Profiles Safeguard: Facebook announced changes to its privacy controls and the privacy settings of its users. The changes include settings that allow users to choose which information apps can access and disclose, and a privacy shortcuts menu. But Facebook also removed an option that allowed users to hide themselves from strangers through Facebook’s search function. The changes follow an election conducted by Facebook in which 88 percent of voters opposed changing the privacy policy and voting rights of users. EPIC previously wrote to the Federal Trade Commission regarding the blanket disclosure features of certain apps and the proposal to end the voting part of the site governance process Facebook. Facebook is currently subject to a settlement with the FTC over privacy violations. For more information, see EPIC: Facebook and EPIC: In re Facebook. (Dec. 13, 2012)
- Judge Rejects Settlement in Facebook "Sponsored Stories" Case: A federal judge has rejected a proposed settlement in a class-action lawsuit about Facebook's unapproved use of user images for advertising purposes. The judge, who had previously expressed skepticism about the terms of the settlement, wrote that the plaintiffs had not justified the lack of direct monetary payments to Facebook users, nor had they explained how users will receive an economic benefit from being able to opt out of future endorsements. EPIC and several consumer privacy organizations opposed the settlement, saying that there was little benefit to Facebook users and that the cy pres allocation was not aligned with the interests of the class. In 2009 and 2010 EPIC and a coalition of consumer privacy organizations brought a successful complaint to the Federal Trade Commission that resulted in a significant consent order. In a letter to the court following the recent court order, EPIC explained that the FTC settlement had produced far greater benefits for Facebook users. For more information, see EPIC: In re Facebook. (Aug. 21, 2012)
- FTC Finalizes Settlement with Facebook: The Federal Trade Commission has finalized the terms of a settlement with Facebook first announced in November of 2011. The settlement follows from complaints filed by EPIC and other consumer and privacy organizations in 2009 and 2010 over Facebook’s decision to change its users' privacy settings in a way that made users' personal information more widely available to the public and to Facebook's business partners. The settlement bars Facebook from changing privacy settings without the affirmative consent of users or misrepresenting the privacy or security of users' personal information. In comments filed with the FTC, EPIC recommended strengthening the settlement by requiring Facebook to restore the privacy settings users had in 2009; giving users access to all of the data that Facebook keeps about them; preventing Facebook from creating facial recognition profiles without users’ consent; and publicizing the results of the government privacy audits. Although the FTC decided to adopt the settlement without any modifications, in a response to EPIC, the Commission said that facial recognition data is included within the settlement's definition of "covered information," that the audits would be publicly available to the extent permitted by law, and that the terms of the settlement "are broad enough to address misconduct beyond that expressly challenged in the complaint." Commissioner Rosch dissented from the final settlement, citing concerns that the provisions might not adequately cover deceptive statements made by Facebook apps. For more information, see EPIC: In re Facebook, and EPIC: Federal Trade Commission. (Aug. 10, 2012)
- Judge Skeptical of Facebook Settlement: At a preliminary hearing on a proposed settlement involving Facebook "sponsored stories," Judge Seeborg expressed skepticism about the deal, wondering if there was any actual benefit to Facebook users. The deal, which had been endorsed by some groups funded by Facebook, was opposed by EPIC and several consumer privacy organizations. In 2009, EPIC and a coalition of consumer privacy organizations brought a successful complaint to the FTC that resulted in a significant consent order. For more information, see In re Facebook. (Aug. 3, 2012)
- Facebook Timeline Changes User Privacy Settings. Again.: Without user consent, Facebook announced today that it would post archived user information, making old posts available under Facebook's current downgraded privacy settings. Users have just a week to clean up their history before Timeline goes live. The surprising announcement follows a recent decision by the Federal Trade Commission which found that the company had engaged in "unfair and deceptive" trade practices when it changed the privacy settings of its users. EPIC initiated that complaint and is now urging FB users to submit comments to strengthen the proposed settlement. For more information, see EPIC - In Re Facebook and EPIC - Facebook and Privacy. (Dec. 15, 2011)
- Federal Trade Commission Announces Settlement in EPIC Facebook Privacy Complaint: The Federal Trade Commission has announced an agreement with Facebook that follows from complaints filed by EPIC and other consumer and privacy organizations in 2009 and 2010. In 2009, the EPIC first asked the FTC to investigate Facebook's decision to change its users' privacy settings in a way that made users' personal information, such as Friend lists and application usage data, more widely available to the public and to Facebook’s business partners. The violations are also detailed in the FTC’s 8-count complaint against the company. The proposed settlement agreement bars Facebook from making future changes privacy settings without the affirmative consent of users and requires the company to implement a comprehensive privacy protection program and submit to independent privacy audits for 20 years. The settlement does not adopt EPIC's recommendation that Facebook restore users' privacy settings to pre-2009 levels. Facebook CEO Mark Zuckerberg reacted to the settlement in a post on Facebook's blog, saying that he was "first to admit that we've made a bunch of mistakes." For more information, see EPIC: In re Facebook, and EPIC: Federal Trade Commission. (Nov. 29, 2011)
- FTC Releases Agenda for Facial Recognition Workshop: The Federal Trade Commission has announced the agenda and panelists for a workshop exploring the privacy and security issues raised by the increased use of facial recognition technology. The workshop will be held December 8, 2011 at the FTC Conference Center, and will feature diverse panelists with consumer protection, privacy, business, international, and academic backgrounds. EPIC Senior Counsel John Verdi will speak on the panel "Facial Detection & Recognition: Exploring the Policy Implications." EPIC has a complaint pending before the FTC over Facebook's use of facial recognition technology to build a secret database of users' biometric data and to enable the company to automatically tag users in photos. For more information, see EPIC: In re Facebook, and EPIC: Federal Trade Commission. (Nov. 22, 2011)
- WSJ: Facebook Close to Settlement with FTC over EPIC Complaint : The Wall Street Journal reports that the Federal Trade Commission is finalizing a settlement with Facebook that follows from a complaint from EPIC and a coalition of US consumer and privacy organizations. In 2009, the organizations urged the Commission to investigate Facebook's decision to change its users' privacy settings which made the personal information of Facebook users more widely available to Facebook's business partners and the public. According to the Wall Street Journal, the settlement would require Facebook to obtain "express affirmative consent" if Facebook makes "material retroactive changes," and to submit to independent privacy audits for 20 years. For more information, see EPIC: In re Facebook, EPIC: Facebook Privacy and EPIC: Federal Trade Commission. (Nov. 10, 2011)
- Sen. Rockefeller Requests FTC Report on Facial Recognition Technology: Senator John D. Rockefeller (D-WV) sent a letter requesting that the Federal Trade Commission assess the use of facial recognition technology and recommend legislation to protect privacy. Facial recognition technology is being used by technology firms and also police agencies, which has raised civil liberties concerns. The letter cited mobile applications such as SceneTap, which "tracks the male/female ratio and age mix of the crowd [in bars]" and digital advertising at the Venetian Resort in Las Vegas that tailors ads to the person standing in front of the display based on recognition of that person’s age and gender. The FTC will hold a workshop on facial recognition technology on December 8, 2011. EPIC's complaint regarding Facebook's facial recognition is still pending before the FTC. For more information, see EPIC: In re Facebook, and EPIC: Facial Recognition. (Oct. 20, 2011)
EPIC's Complaint in the News
- Notable Commentary on EPIC's Facebook Complaint
- Chloe Albanesius, FTC Examines Privacy Complaint Against Facebook, PC Mag (January 19, 2010).
- Peter Kafka, Feds to Facebook Privacy Critics: Let's Talk, All Things Digital (January 19, 2010).
- John Letzing, FTC has 'particular interest' in Facebook Privacy, MarketWatch (January 19, 2010).
- Frank Reed, Facebook Gets the Attention of the FTC, Marketing Pilgrim (January 19, 2010).
- Wendy Davis, FTC Probes Facebook's EPIC Privacy Fail, Mediapost (January 18, 2010).
- Benny Evangelista, As Facebook Thrives, Does Privacy Have to Fade?, San Francisco Chronicle (December 30, 2009).
- Scott Duke Harris, Facebook: Social Networking Giant Extends Reach, Plans to Grow More in 2010, Chicago Tribune (December 24, 2009).
- Jacqui Cheng, FTC Complaint says Facebook's Privacy Changes are Deceptive, Ars Technica (December 21, 2009).
- Rahul Chatterjee, Facebook Faces Privacy Backlash with FTC Complaint, EBrandz (December 21, 2009).
- Jenna Greene, Privacy Advocates Target Facebook, Law.com (December 21, 2009).
- Lesly Simmons, EPIC Files FTC Complaint against Facebook over Latest Privacy Changes, BlackWeb 2.0 (December 21, 2009).
- Brian Prince, Facebook Privacy: Just How Much do Users Want?, eWeek (December 20, 2009).
- Wendy Grossman, Little Black Facebook, Pelican Crossing (December 19, 2009).
- Mark Hefflinger, Privacy Groups File FTC Complaint over Changes to Facebook, Digital Media Wire (December 18, 2009).
- Alexei Oreskovic, Facebook Privacy Backlash in FTC's Hands, Reuters (December 18, 2009).
- Lalee Sadighi, Facebook Faces FTC Complaint, Red Herring (December 18, 2009).
- Justin Sorkin, EPIC Complains to FTC about Facebook's Changes to Privacy Policy, Top News (December 18, 2009).
- Lora Bentley, Watchdog Files FTC Complaint on Facebook Privacy Changes, IT Business Edge (December 17, 2009).
- Larry Dignan, Privacy Groups File Complaint with FTC over Facebook Settings, ZDNet (December 17, 2009).
- Fox 5 Top 5, Fox 5 News (December 17, 2009).
- Kashmir Hill, Did Facebook Break the Law when it Changed Privacy Settings?, True Slant (December 17, 2009).
- Tim Jones, The World Reacts to the New Facebook, EFF News Roundup (December 17, 2009).
- Peter Kafka, Next Step in Facebook Privacy Blowback: The FTC Complaint. The Real Question: Will Advertisers Care?, All Things Digital (December 17, 2009).
- Scott Kleinberg, Privacy has Facebook in Hot Water, Chicago Now (December 17, 2009).
- Richard Koman, FTC Complaint Escalates Facebook's Privacy Woes, Newsfactor (December 17, 2009).
- John Letzing, Privacy Groups File FTC Complaint against Facebook, MarketWatch (December 17, 2009).
- Paul McDougall, Facebook Hit with FTC Complaint, InformationWeek (December 17, 2009).
- Robert McMillan, Privacy Groups Bring Facebook Complaints to FTC, Computerworld (December 17, 2009).
- Barbara Ortutay, Privacy Watchdog Files Complaint against Facebook, Washington Post (December 17, 2009).
- Privacy Groups Complain to FTC about Facebook, Silicon Valley/San Jose Business Journal (December 17, 2009).
- JC Raphael, Facebook Privacy Complaint Ignites War of Words, PC World (December 17, 2009).
- Mark Sachoff, Privacy Group Files FTC Complaint about Facebook, WebProNews (December 17, 2009).
- Ryan Singel, Facebook Privacy Changes Break the Law, Privacy Groups Tell FTC, Wired (December 17, 2009).
- EPIC files FTC Complaint over Facebook's New Privacy Policy, Slashdot (December 17, 2009).
- Brad Stone, Privacy Group Files Complaint on Facebook Changes, N.Y. Times (December 17, 2009).
- Berin Szoka, Facebook Privacy Controls Change & EPIC's FTC Complaint, The Technology Liberation Front (December 17, 2009).
- Joseph Tartakoff, Groups File Complaint with FTC over Facebook's New Privacy Settings, paidContent (December 17, 2009).
- Jessica Vascellaro, Privacy Groups File Complaint on Facebook to FTC, Wall Street Journal (December 17, 2009).
- Mark Walsh, Follow the Bouncing Valuation, MediaPost (December 17, 2009).
Background
Facebook is a social networking site founded in 2004 by Harvard student Mark Zuckerberg. The site “connects people with friends and others who work, study and live around them.” As of December 2009, Facebook has nearly 150 million users in the United States.
Facebook Platform
Facebook offers a service called Facebook Platform, referred to as “Facebook-enhanced” applications. Facebook Platform “enables anyone to build social applications on Facebook and the web” in order to “make the web more open and social.” The Facebook Platform allows Facebook to transfer user personal data to other entities without their knowledge or meaningful consent.
Facebook and Privacy
Facebook has had a controversial history with respect to privacy. In 2006, Facebook launched a feature called “News Feed” which allowed users to track their friends’ Facebook updates and activity in real time. Within 24 hours, hundreds of thousands of the site’s users protested the feature. One Facebook group, “Students against Facebook News Feed” grew to 284,000 members within just a few days. As a result of the widespread protest, Mark Zuckerberg wrote an open letter to Facebook users, apologizing for doing a “bad job of explaining what the new features were and an even worse job of giving you control of them." Facebook then updated its privacy settings to allow for more user control over the News Feed Feature.
In 2007, Facebook launched Facebook Beacon, which allowed a Facebook user’s purchases to be publicized on their friends’ News Feed after transacting with third-party sites. Users were unaware that such features were being tracked, and the privacy settings originally did not allow users to opt out. As a result of widespread criticism, Facebook Beacon was shut down in 2009.
In February 2009, Facebook changed its Terms of Service. The new TOS allowed Facebook to use anything a user uploads to the site for any purpose, at any time, even after the user ceased to use Facebook. Further, the TOS did not provide for a way that users could completely close their account. Rather, users could “deactivate” their account, but all the information would be retained by Facebook, rather than deleted. EPIC planned to file an FTC complaint, alleging that the new Terms of Service violated the FTC Act Section 5, and constituted “unfair and deceptive trade practices.” In response to this planned complaint, and user criticism, Facebook returned to its previous Terms of Service.
Privacy Settings Update
In response to a complaint prompted by the Canadian Internet Policy and Public Interest Clinic (CIPPIC) and submitted to Canadian Privacy Commissioner Jane Stoddart, Facebook announced plans to change its privacy policies and settings to provide for more user control over information and stronger privacy settings for its users. The changes were introduced in November 2009, and each Facebook user was prompted to review and update his privacy settings. Facebook also made changes to its privacy settings, which included making certain information, such as name, gender, friends lists, and current city, publicly available, with no option to limit searchability. Facebook submitted a complaint to the Federal Trade Commission, alleging that Facebook engages in unfair and deceptive trade practices. The complaint "urges the Commission to investigate Facebook, determine the extent of the harm to consumer privacy and safety, require Facebook to restore privacy settings that were previously available as detailed below, require Facebook to give users meaningful control over personal information, and seek appropriate injunctive and compensatory relief." For more information, visit EPIC's FAQ page on Facebook's new privacy settings.
EPIC's FTC Complaint
EPIC’s FTC complaint is signed by a number of other organizations, including the American Library Association, the Center for Digital Democracy, the Consumer Federation of America, FoolProof Financial Education, Patient Privacy Rights, Privacy Activism, the Privacy Rights Now Coaltion, the Privacy Rights Clearinghouse, and the U.S. Bill of Rights Foundation. The complaint highlights several aspects of Facebook’s recent changes that threaten its users’ privacy. The complaint focuses on the unfair and deceptive trade practices of Facebook with respect to sharing of user information with third-party application developers. First, the complaint argues that Facebook’s mandatory disclosure of information is an unfair practice. Second, the complaint argues that Facebook’s policies regarding third-party developers are misleading and deceptive.
Facebook now requires mandatory disclosure of certain information. The site automatically makes some user information available to the public, including to third-party developers, without offering users a choice to opt-out. The new Facebook privacy policy states that “certain categories of information . . . are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings.” In other words, users cannot control who can view certain types of information and cannot prevent third-party applications from viewing certain types of information. These changes were made despite previous representations by the company acknowledging their understanding that its users “may not want everyone in the world to have the information you share on Facebook.” The Chief Privacy Officer of Facebook testified in June 2009, “Users have extensive and precise controls available to choose who sees what among their networks and friends, as well as tools that give them the choice to make a limited set of information available to search engines and other outside entities.” According to the new Facebook policies, however, users no longer have the choice to make certain information available - it is mandatory, and users cannot opt out of allowing certain information to be publicly searchable.
EPIC’s complaint argues that policies regarding third-party developers are unclear and confusing. Further, the updated privacy policy provides for more sharing of information, and less user control over information. Third-party applications on Facebook have access to user information at the moment a user accesses an application website. According to Facebook, “to help those applications and sites operate, they receive publicly available information automatically when you visit them, and additional information when you formally authorize or connect your Facebook account with them.” Facebook explains that some information is automatically set to “Everyone,” which means the information is publicly available. According to Facebook’s privacy policy, you can “choose to opt-out of Facebook Platform and Facebook Connect altogether through your privacy settings.” Under Facebook’s new privacy settings, Facebook represents that users have control over what types of information a friend’s application can access.
Facebook does not allow for an easy way to opt out of Facebook Platform, or opt out of having information shared when a friend uses an application. Even when a user unchecks all boxes, which should prohibit applications from accessing any user data, Facebook notes that “applications will always be able to access your publicly available information (Name, Profile Picture, Gender, Current City, Networks, Friend List, and Pages) and information that is visible to Everyone.” Therefore, the “Everyone” setting overrides the settings a user chooses for third-party applications and websites.
Under Facebook’s previous privacy settings, Facebook allowed for more control over personal information. Facebook users were able to choose not to share “any information about me” to third-party application developers. This opt-out button is no longer available under Facebook’s new privacy settings.
FTC Authority to Act
The FTC's primary enforcement authority with regards to privacy is derived from 15 U.S.C. ยง 45, commonly known as section 5 of the Federal Trade Commission Act (FTCA). Section 5 of the FTCA allows the FTC to investigate "unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce." This law provides a legal basis for the FTC to regulate business activities that threaten consumer privacy.
Legal Documents
- EPIC's Supplemental Complaint in In re Facebook (filed January 14, 2010).
- EPIC's FTC Complaint in In re Facebook (filed December 17, 2009).
- Federal Trade Commission, ChoicePoint Settles Data Security Breach Charges; to Pay $10 Million in Civil Penalties, $5 Million for Consumer Redress (December 6, 2006).
- United States v. ChoicePoint, No. 06-CV-0198 (N.D. Ga. Feb. 10, 2006).
- Federal Trade Commission, Microsoft Settles FTC Charges alleging False Security and Privacy Provisions (August 8, 2002).
- In re Microsoft Corp. (Fed. Trade Comm'n Dec. 20, 2002).
- Federal Trade Commission: Section 5 Enforcement Actions
News Stories and Blog Items
- Jason Kincaid, Facebook Suggests You Lie, Break Its Own Terms Of Service To Keep Your Privacy, Washington Post (December 16, 2009).
- Julia Angwin, How Facebook Is Making Friending Obsolete, Wall Street Journal (December 15, 2009).
- Taylor Buley, Facebook's Privacy Success, Forbes (December 15, 2009).
- Ed Felten, Another Privacy Misstep from Facebook, Freedom to Tinker Blog (December 14, 2009).
- Brian Prince, 7 Facebook Privacy Facts to Remember, eWeek (December 13, 2009).
- Shelly Palmer, Facebook Privacy: An Oxymoron, Shelly Palmer Blog (December 13, 2009).
- Ian Paul, Facebook's Privacy Settings: 5 Things You Should Know, ABC News (December 12, 2009).
- Brian Womack, Facebook's New Information-Sharing Options Attract Criticism, Bloomberg (December 12, 2009).
- Joseph Bonneau, Facebook Tosses Graph Privacy into the Bin (December 11, 2009).
- E.B. Boyd, The Week in Privacy: Google and Facebook Fall on their Faces, Bay Newser (December 11, 2009).
- Larry Downes, Note to Silicon Valley: How Not to Manage Privacy, CNet (December 11, 2009).
- Scott Fulton, Google, Facebook, and our Privacy: We're All in Denial, BetaNews (December 11, 2009).
- David Gelles, Facebook Draws Criticism for Privacy Changes, Financial Times (December 11, 2009).
- Riva Richmond, The New Facebook Privacy Settings: A How-To, N.Y. Times Blog (December 11, 2009).
- Danny Sullivan, Now Is It Facebook’s Microsoft Moment? (December 11, 2009).
- Graham Cluley, Facebook privacy settings: What you need to know (December 10, 2009).
- Facebook Faces Criticism on Privacy Change, BBC News (December 10, 2009).
- Facebook Unveils Privacy Changes, CNN (December 10, 2009).
- Gemma Fox, Facebook Faces Widespread Criticism Over Privacy Changes, Digital Journal (December 10, 2009).
- Kashmir Hill, Either Mark Zuckerberg got a whole lot less private or Facebook’s CEO doesn’t understand the company’s new privacy settings, True Slant (December 10, 2009).
- Stefanie Hoffman, Facebook Info Exposed on Web with 'Everyone' Setting, Channel Web (December 10, 2009).
- Renay San Miguel, Facebook App Devs Can See Your Privacy Parts, Tech News World (December 10, 2009).
- Patrick Miller, Protect Your Privacy Settings with the New Facebook Settings, PC World (December 10, 2009).
- Rafe Needleman, How to Fix Facebook's New Privacy Settings, CNet (December 10, 2009).
- Ryan Singel, Facebook Will Never Get Privacy Right, ZD Net (December 10, 2009).
- Robert McMillan, Facebook Privacy Changes Draw Mixed Reviews, Computer World (December 9, 2009).
- Jennifer Leggio, New Privacy, Schmivacy - Facebook Photo Tagging Still a Big Fail, ZD Net (December 2, 2009).
- Brett Levy and Claudia Morales, TechBytes: Facebook Privacy Changes, ABC News (December 2, 2009).
- Katherine Noyes, Facebook Hones Privacy Settings, Scraps Regional Networks, Tech News Crunch (December 2, 2009).
- Jason Kincaid, Facebook to Roll out New Privacy Controls to its 350 Million Users, Kills Regional Networks, Washington Post (December 1, 2009).
- Caroline McCarthy, Facebook Ratchets Up Privacy Controls (Again), CNet (August 27, 2009).
Frequently Asked Questions
For more information, visit EPIC's FAQ page on Facebook's new privacy settings.

