Voters Wary of Individually-Tailored Political Ads

A report by the Annenberg School for Communication at the University of Pennsylvania found that 86 percent of voters did not want political campaigns to tailor advertisements based on their interests. This percentage is higher than the percentage of respondents who reject other tailored advertisements (61%) or tailored news (56%). Significantly, a majority of respondents also reported that they would be less likely to vote for candidates that targeted them with tailored ads. For more information, see EPIC: Voter Privacy and EPIC: Public Opinion and Privacy.

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