Internet of Things (IoT)


IoT image"The Internet of Things" (IoT) refers to the capability of everyday devices to connect to other devices and people through the existing Internet infrastructure. Devices connect and communicate in many ways. Examples of this are smartphones that interact with other smartphones, vehicle-to-vehicle communication, connected video cameras, and connected medical devices. They are able to communicate with consumers, collect and transmit data to companies, and compile large amounts of data for third parties.

This increased connectivity raises a myriad of consumer privacy and data security issues. Government agencies, like the Federal Trade Commission, are concerned with issues such as data security, mobile privacy, and big data. The development of the IoT means that companies preserve privacy. Among other things, this involves adopting privacy and data security best practices, only collecting consumer information with express consumer consent, and providing consumers with access to their data.

A brief history of the IoT gives background for those who are looking for the base of this shift. Professors Jerry Kang and Dana Cuff published a case study about this kind of "pervasive computing" and "four basic design principles" including privacy, transparency, open access, and publicity.

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IoT Technical Capabilities

Smartphone Connectivity

Smartphones are able to connect to the Internet, household appliances, personal computers, and personal vehicles, many times controlling these items remotely.

Vehicle-to-Vehicle Communication

Vehicle-to-Vehicle (V2V) Communication allows the exchange of data between nearby vehicles. The Department of Transportation states that V2V communication will lead to "significant safety improvements..that can assist drivers in preventing 76 percent of the crashes on the roadway."


The term "Smart Grid" encompasses a host of inter-related technologies rapidly moving into public use to reduce or better manage electricity consumption. Smart grid systems may be designed to allow electricity service providers, users, or third party electricity usage management service providers to monitor and control electricity use. Privacy implications for smart grid technology deployment centers on the collection, retention, sharing, or reuse of electricity consumption information on individuals, homes, or offices.

Event Data Recorders

Automobiles are integrating computing technology that enhance the ability of others to collect location and operation data in near real time. In the data driven economy, this data is of value.

GPS Connectivity

GPS capabilities in vehicles mean that the location of the vehicle is recorded at all times, leading monitoring of cars and collection of all location data.

Smarthome Connectivity

Smarthome connectivity is when one's appliances, such as an oven, security system, or lights, are connected to one's smartphone through the Internet. The owner of these smarthome devices is able to control them remotely through his or her smartphone.

Connected Health and Fitness

Medical and fitness devices can monitor one's health and track changes and physical activity. These devices can be connected to a person's smartphone or laptop for data aggregation and tracking.

Privacy Issues

Protecting consumer privacy becomes increasingly difficult as the IoT becomes more prevalent. More devices are connected to different types of devices and this increase in connectivity and data collection results in less control. Both control of data and control of the very devices that are connected are at stake.

Control can be lost if someone hacks into the smartphone or computer acting as a remote for the other devices. In the case of computers and smartphones, this hacking can be done remotely and often undetected. Smartphones, just like computers, carry an enormous amount of personal information about their owners. They often link to bank accounts, email accounts, and in some cases household appliances. Stolen data can result in serious problems. Vehicles contain many computers that control their function. Initially, these computers could not be hacked into. With the increased connectivity of the IoT, however, vehicles are now at risk due to being connected to the Internet.

In another sense, control can be lost as more and more companies collect data about users. This data often paints a detailed picture of individual users through the collection of activities online. Everything you search, all of your activities online, are being tracked by companies that use that data. These companies often use the data to improve the user's experience, but they also use this data to sell users products or sell to other companies who sell users products.

Innovation in this realm means that companies must alter the privacy policies that are in place as well as how they interact with these devices. Companies will need to take another look at the policies that they have in place to ensure that consumers are offered opportunities to access and control their own data. Consumers will become increasingly aware of the privacy implications of this level of connectivity through interaction with the IoT and exposure to the policies that companies provide to them.

Frank Pasquale, law professor and EPIC advisory board member discusses privacy concerns related to the IoT in a May 2014 Pew Research Report. Pasquale states that the expansion of the IoT will result in a world that is more "prison-like" with a "small class of 'watchers' and a much larger class of the experimented upon, the watched." In another article, he reinforces the idea that the IoT "will be a tool for other people to keep tabs on what the populace is doing.

EPIC President, Marc Rotenberg, explains in the Pew Research Report that the problem with the IoT is that "users are just another category of things," and states that this "is worth thinking about more deeply about in the future."

EPIC's Interest

EPIC has a long history of protecting consumer privacy.

In 1995, EPIC sent a letter to the Federal Trade Commission (FTC) urging it to support online privacy. This was one of EPIC's earliest involvements in working with the FTC to ensure the protection of consumer privacy, especially online.

In May 2001, EPIC sent a request to the new FTC chairman, Timothy Muris, urging the FTC to devote time and attention to privacy issues. This letter led to Muris agreeing to meet with the Privacy Coalition on July 17, 2001 to discuss recommendations for further FTC action on privacy issues. This meeting led to the FTC announcing a new privacy agenda that called for 50% increase in privacy resources, improved privacy complaint handling, more protection for consumers, and increased enforcement of privacy policies and existing laws such as the Fair Credit Reporting Act (FCRA) and the Children's Online Privacy Protection Act (COPPA). While this shift in focus was welcomed, Chairman Muris concluded it was "too soon" to recommend broad-based online privacy legislation.

In 2007, EPIC recommended better notification and strong privacy safeguards for security breach investigations in comments to the FTC. The request urged the FTC to limit the disclosure of personal information related to security breach investigations.

On June 1, 2013, EPIC submitted comments to the FTC regarding the privacy and security implications of the Internet of Things.

In 2014, EPIC President, Marc Rotenberg, presented at the Aspen Institute Communication and Society Program on "Developing Policies for the Internet of Things."

In November 2015, EPIC Associate Director Khaliah Barnes testified at a hearing on "The Internet of Cars" before the House Oversight and Government Reform.

EPIC's Recommendations

EPIC submitted several recommendations in a comment to the Federal Trade Commission ("FTC" or "the Commission") regarding the Internet of Things. Overall, the recommendations focused on promoting transparency from those operating or owning Internet-connected systems and devices, as well as encouraging the FTC to enforce Fair Information Practices and require that companies adopt Privacy Enhancing Techniques.

The comment focused on a number of privacy and security risks associated with the Internet of Things. A major point as that data collected from the Internet of Things may reveal sensitive behavior patterns that consumers wish to keep private. Next, the comment highlighted the fact that data collected could be used for secondary purposes that lack consumer consent. The Internet of Things has the potential to increase the power inbalance between consumers and companies, as well as the potential to threaten users' security both on and offline. These considerations produced the following recommendations:

  • First, EPIC recommended that the Commission enforce Fair Information Practices.
  • Second, EPIC recommended that the FTC require companies to adopt Privacy Enhancing Techniques.
  • Third, EPIC recommended that the FTC require companies to respect a consumer's choice not to be tracked, profiled, or monitored.
  • Fourth, EPIC recommended that the FTC require companies to minimize data collection.
  • Finally, EPIC recommended that the FTC ensure transparency in both design and operation of Internet-connected devices.

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