The Ponemon Institute has released the 2012 version of a report listing the companies that consumers trust the most with respect to the handling of their personal data. Out of 217 organizations rated, American Express ranked as the most trusted. In general, consumers rated companies in the healthcare and banking industries higher than social media companies and charities. The report also found that “the importance of privacy has steadily trended upward over seven years.” The rankings were generated from a final sample of 6,704 respondents. For more information, see EPIC: Public Opinion on Privacy.
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Privacy in the Modern Age