White House Report on "Big Data" Explores Price Discrimination, Opaque Decisionmaking

A White House report on Big Data and Differential Pricing released today examines new forms of discrimination resulting from big data analytics. The White House explained the risks to consumers, acknowledged the failure of self-regulatory efforts, and called for greater transparency and consumer control over their personal information. Last year, EPIC and a coalition of NGOs urged the President to establish privacy protections - including "algorithmic transparency", consumer control, and robust privacy techniques - to address Big Data risks.


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