Capitol Forum: Antitrust Tech Tuesday – California Advances Privacy Regulation, Proposes Legislation 

“It makes perfect sense for California to be taking that next step and requiring browsers to include this by default,” said John Davisson, director of litigation and senior counsel at the Electronic Privacy Information Center, adding that the strongest privacy protections would target businesses, instead of placing the responsibility on consumers to protect their own data. 

“It’s really making good on the promise of the CPPA to provide this universal mechanism [to opt-out]. While the legislation has only just been proposed, if it continues to advance, there is a good possibility companies will fight it. But, Davisson said, companies like Google and Microsoft and others with ad exchanges claim that consumers really want targeted advertising, so, by their own logic, the opt-out should not be a threat to their business model. 

(Subscription Newsletter)