NBC: Cookies might not be tracking you, but some of your favorite brands are

It isn’t clear whether retail media networks violate California’s privacy laws or would come under enforcement if the federal privacy bill is enacted, said John Davisson, senior counsel with the Electronic Privacy Information Center, which backs tighter controls around consumer data.

“A lot turns on what is made clear to the consumer at the time they’re enrolling in a loyalty program,” he said, including “whether they believe they are just signing up for it to market products to them or whether they are opting into something bigger.”

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